Apple acquires Matcha
Back in May, Matcha went dark. No announcement, no explanation. The app just disappeared.

Co-founder and CEO Guy Piekarz told TechCrunch they weren't shutting down, just heading in a new direction - a direction that was apparently causing things to break.
The hardest thing, by far, in the new direction we're going was taking down the service, which we've been building for the last couple of years. We apologize for dissappointing our users and plan to provide something better in the future.
That was it. We now know the shutdown and the acquisition were the same event - TechCrunch's sources say Apple had already closed the deal in May. The app going offline was the handover.
Today Apple confirmed it. VentureBeat broke the story. Standard response: they buy small companies, don't discuss plans.
I have a personal connection here. Ilan Ben-Zeev, Matcha's CTO and co-founder, is one of those people I consider extended family. I knew the algorithm was good. Now Apple knows it too.

