So long, Tracx.

That's it. No farewell post. No goodbye email. Just a redirect.

Tracx has discontinued operations.

Talkwalker, the global leader in advanced listening & AI-powered social media analytics, is here to help with your social listening needs.

So long, Tracx.


Started in my garage in 2006. Officially launched in 2008.

The idea was simple: listening to what people say online is important and valuable. That hunch turned out to be right. We were just a little early, a little under-resourced, and made plenty of mistakes along the way.

Five co-founders. Went through four CEOs.

Three rebranding exercises.

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Moranne

Fifteen years ago today, Moranne Amit was murdered.

I worked as a software engineer at Applicad from 1997 to 2000. Strange arrangement. Days belonged to the IDF. Nights to Applicad. Same job writing code, different desks. Sometimes I slept under one.

Moranne was the administrative assistant to the CEO. Brief conversations by the coffee machine. Quick mind. Sharp as hell.

One night, must have been '98, there was a critical bug blocking a release. Dror, Ilan, and me were the ones who had to fix it. Dror was a senior engineer, Ilan the VP R&D. They've since become like family. That night we were just three guys staring at screens, trying to make the impossible happen.

Moranne was the last person to leave the office besides us. It was already late.

About 30 minutes later, she walks back in. Doesn't say a word. Just puts down a bag of snacks and a couple packs of cigarettes on the desk. Turns around and leaves.

That's the kind of person she was. Small gestures. No fanfare.

A few years later, we had different kinds of conversations. Late nights, ICQ, just as friends, about love and relationships. Open, honest. She had this way of thinking about things. Sharp. Questioning. Never satisfied with simple answers.

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What happens next starts with you...

You are a pioneer, a founder and an architect of what's possible.
You are a Glass Explorer. We have an exciting journey ahead of us,
and what happens next starts with you.

Start exploring at google.com/glass

I can't remember the last time I had to RTFM before figuring out how *turn on* a gadget I purchased.

I wanted it. And that's the first thing I was planning to do with it...

My grandmother at Auschwitz-Birkenau

This is a photo of Jewish women from Subcarpathian Rus who have been selected for forced labor at Auschwitz-Birkenau, march toward their barracks after disinfection and headshaving (source, probably appearing in this book).

One of these women is my grandmother (circled below) who is celebrating her 86th birthday soon.

/u/Eclectix did an amazing job of cleaning up and colorizing the photo.

Not only did he do a professional job on the technical side, he also did some research to be as accurate as possible:

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My first experience with fiverr, and why they should support Bitcoin

I was looking for a special little something to give Orly on our 1st anniversary, and a friend suggested I'd get someone on fiverr to sing her a song.

I really liked the idea, and it even took less than 24 hours. Thank you Mou Trego from Cook Islands for singing us a happy anniversary song with your ukulele at the beach!

The payment to fiverr is done via PayPal today. I think it's very important that they start supporting Bitcoin. It would lower commissions significantly, and allow people who don't have access to the banking system to participate as service providers as well.