Post for: #tracx (12 Posts)

That's it. No farewell post. No goodbye email. Just a redirect.

Tracx has discontinued operations.

Talkwalker, the global leader in advanced listening & AI-powered social media analytics, is here to help with your social listening needs.

So long, Tracx.

Started in my garage in 2006. Officially launched in 2008.

The idea was simple: listening to what people say online is important and valuable. That hunch turned out to be right. We were just a little early, a little under-resourced, and made plenty of mistakes along the way.

Five co-founders. Went through four CEOs.

Three rebranding exercises.

Happy Halloween, Tracx! 🕷🕸🎃👻💀

Next month marks the 8th anniversary since the registration of the tra.cx domain name. Words connot describe the way I feel right now, after reaching yet another peak in this amazing journey, with my four partners and a dream-team of amazingly talented people making Tracx a global leader, a family and a home.

For the next week our dashboards are displayed on a 15x10 meters screen in Times Square, the most visible place on the planet, showing real-time data about the Super Bowl, the most watched sporting event in America.

Perhaps this will refresh your memory.

Following the recent news regarding leaked documents that uncovered the US PRISM surveillance program, Prof. Ken Homa of GU wrote in a blog post:

NetTrax: You can run, but you can't hide ...

Been reading a book called Big Data, Big Analytics ...

Given the flap over the Feds grabbing phone and Internet info, this caught my eye.

Book quotes a guy named Niv Singer, Chief Technology Officer at tracx, a social media intelligence software provider.

Niv says:

"It can sometimes be a real challenge to unify social profiles for a single user who may be using different names or handles on each of their social networks ...

... so we've built an algorithm that combs through key factors including content of posts, and location, among others, to provide a very robust identity unification."

Singer explained that they are combining social check-in data from Facebook, Foursquare, and similar social sites and applications over maps to show information ... down to the street level where conversations are happening.

English translation: You can run, but you can't hide ...they'll find you.

Hi Ken!

Let me start by saying how honored I am to be mentioned in your writings, and happy to know that my contribution to the book was thought provoking. I am Niv Singer, "the guy" you quoted in your post above.

I had the honor to be interviewed for Michael Minelli, Michele Chambers and Ambiga Dhiraj's book "Big Data, Big Analytics: Emerging Business Intelligence and Analytic Trends for Today's Businesses" (also on amazon).

Here is an excerpt (pp. 31-34):

Empowering Marketing with Social Intelligence

We also spoke with Niv Singer, Chief Technology Officer at Tracx, a social media intelligence software provider. Niv had quite a bit to say about the big data challenges faced in the social media realm and how it's impacting the way business is done today - and in the future.