Post for: #tracx (12 Posts)

And that's tracx in a nutshell...

Social media is a noisy moving target and keeping pace with the evolving social landscape is getting harder every day. Social media is about more than keywords and brand mentions - it's about people and conversations.

If you need a better way to understand what's happening on social media, why and what to do about it; if you want measurable business impact and to return on your social media investments, you're ready for tracx.

Tracx is an end-to-end social intelligence platform for the modern enterprise that offers robust tools and workflows designed to inform and empower all of your teams. Request a demo at www.tracx.com.

The #tracx library (taken with Instagram at Tracx HQ)

A heatmap visualization of some of the data we collected and analyzed at Tracx to create The Ultimate SXSW Infographic:

Tracx customers have access to an interactive map showing clusters of public, location-tagged user-generated content (tweets, check-ins, etc.) that are relevant to their campaigns, with the ability to drill down to the individual post level.

The SXSW Infographic to End All SXSW Infographics
by Sam Dwyer

As much as we all appreciate the wisdom of "that friend" who knows a dude who heard of a guy who met a bro who said there was a lot of buzz around Highlight at SXSW, I think we all agree that it would be nice to see some metrics.

Social media manager tracx, which recently earned $4.4 mil in funding, created a SXSW infographic to end all SXSW infographics. From the social media scene as a whole to the "Official Hangover Food," the study quantifies the event from top to bottom. Now you'll no longer have to wonder whether the Jay-Z concert was actually "whack," or if your friend just couldn't get tickets.

Here's a breakdown of a few leading buzz grabbers before you dig into the epic image.

Most Influential Tweeter
O'Reilly Media Founder and CEO @Timoreilly

Most Successful Brand/Campaign
American Express' Jay-Z Show

Most Startup Buzz
Location based "hidden connection finder" Highlight

Most Booze Buzz
Beer

Most Party Buzz
American Express' Jay-Z Show

SXSW 2012 Most Influential Folks:

1. Tim O'Reilly. Founder of O'Reilly Media. Coined "Web 2.0". Tech publishing pioneer.
2. Steve Blank. Serial entrepreneur. Stanford professor. Author of "The Four Steps to the Epiphany". Godfather of Customer Development.
3. Our friend Robert Scoble. Tech blogger. Former Microsoft evangelist. Early adopter of everything.

Courtney Boyd Myers over at The Next Web summarized Tracx's insights perfectly:

The Ultimate SXSW infographic
The most popular influencers, parties, brand campaigns and more!

In our recent "Best of: Austin SXSW" breakdown, we asked a few folks why they came to the annual tech conference, which draws Internet lovers from across the globe.

"To meet my Twitter friends in real life," was one girl's twee answer. "To get people excited about my startup!" exclaimed one entrepreneur.

For many, SXSW Interactive is a convenient time for business meetings, company bonding and relationship building. "It's the people you meet on the street corner or in line at the taco truck at midnight that matter, these people could be your customers, a future investor or your next business partner," said one female CEO.

To measure the awesomeness that is SXSW, Tracx, a social media management system, created an infographic of the SXSW aftermath, which quantifies the good time attendees had at the event. Which speakers/keynotes were most talked about? Which parties were most popular? Which influencers/thought leaders tweeted/posted the most? Which brands and campaigns generated the most buzz?

For those who attended the event, the infographic is a nice reminder of how much fun we had and for those who didn't, hopefully it will inspire you to hop on a plane to Austin next year!

See below for full size:

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We launched.

Tracx Launches Social Analysis Platform With Impressive Client List; Earns $4.4mil
by Sam Dwyer

Between Facebook, Twitter, YouTube, Flickr, digg, delicious, Wordpress, and more, monitoring your company's presence in the social media universe is no easy task. With the launch of its social media management platform and $4.4 million of venture capital funding in its pocket, New York-based startup tracx will do it for you.

Tracx's recently launched platform is "designed to provide professional users all the tools necessary to build, manage and monetize their social media presence." To do this, the company "refines masses of raw data across all social media channels, blogs, forums, news and retail sites, turning the posts and interactions into full conversations with intelligence around the participants." How much raw data? A terabyte a day, to be exact.

Tracx's massive aggregation of data helps businesses of every size better evaluate their audience, measure their bottom-line, and increase the effectiveness of their media strategies.

The potential impact of this platform has garnered attention from an impressive list of companies. At launch, the company boasts over 180 clients, including headline names like Coca Cola, LivePerson, Porter Novelli, and FleishmanHillard.

Tracx's remarkable client rolodex caught the eye of venture capital firms Revel Partners and Flybridge Capital Partners, which combined to inject $4.4 million in the company on launch. As tracx plans to use the money on growth and international expansion, it looks like 180 clients is only the beginning.