We Won Israel's First Bitcoin Hackathon!

Six weeks ago Bitcoin was at $266. Then it wasn't. Then it was $60. Last Thursday it was $120. We keep enjoying the ride. Bitcoin 2013 had just wrapped in San Jose. The whole conference was called "The Future of Payments". Gliph launched there with Bitcoin built into their messaging app.
eToro hosted "Israel's first Bitcoin hackathon". 48 hours, 45 people, their offices at Ramat HaHayal in Tel Aviv. Bring an idea, pitch it in 3 minutes, form a team, build a prototype, present Saturday evening. Everyone votes.
eToro wasn't just providing a room. Yoni Assia had been writing publicly about Bitcoin and programmable money for years. This is a company that actually believes in this.
Thursday night, Moran Shaked pitched ₿uy The Way.
The idea: you're walking past a store, see a 2-for-1, message your friends with the details and a payment request. The ones who want in click the button, Bitcoin is sent, you buy two. No IOUs. The mechanic wasn't the payment - it was the ask. Initiating a request tied to a real-world opportunity. Movie tickets for the group. Splitting a meal. A flash sale your friend would have missed.
"Where friends & money are even for a change."
We teamed up. Spent the next 36 hours building a POC. We wanted the demo to show the flow end-to-end: spot an opportunity, create a request, share it, collect payment.
This was Moran's first hackathon. She'd been following Bitcoin since early 2012 but isn't a developer. She came with an idea and the ability to make a room understand why it mattered.
Programming money feels different from programming anything else - you write code, real-world assets move. No bank in the middle.
Saturday at 18:00, each team presented. The crowd voted on three criteria: contribution to Bitcoin promotion, creativity, how finished the product was.
₿uy The Way won.
2 BTC + $1,000 eToro balance each.
Social payments exist. What doesn't yet is the ask that starts with a buying opportunity - you see something, you pull friends in, payment clears before you buy. No more asking your friend for that money back.
Now wondering how long before WhatsApp just adds a "₿uy The Way" button.
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